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Digital Marketing Strategy and Campaign Development
MRKT 35045
Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University Digital Marketing class to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the term (8 weeks), connecting with you as needed with virtual communication tools. Learners in this program/experience: major topics within digital marketing with a focus on analytics, but also including advertising, SEO/SEM, elements of html and landing page optimization, e-mail marketing and current best industry practices. What can our learners do for your company? Learners in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to: 1. Understanding KPIs and which are important for strategy and reporting. 2. Devise digital marketing strategies 3. Apply digital knowledge in marketing situation
Business and Marketing Communications
Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: recognize and use communication specific to business and related fields supporting ideas logically through research and integration of source material analyzing elements of the rhetorical situation which involves audience, purpose, goals, creating communication specific to an audience and their needs and expectations analyzing a problem and exploring various different perspectives in order to create solutions recognizing the features of academic and professional voice, and creating and revising written work to reflect these features recognize and use different formats of communication (emails, memos, reports, blog posts) What can our learners do for your company? Learners in groups of 2 will work with your company to identify your needs to provide actionable recommendations, and create clear, concise, effective professional writing and communications in the form of blog posts, social media posts, or internal business communications Project activities that learners can complete may include, but are not limited to: analyze your target market and create blog posts, articles or social media posts that appeal to your audience analyzing existing internal communications and making targeted suggestions for improvement in terms of language and format
Digital Marketing Strategy
MRKT35045
This experience is designed for learners to apply their digital marketing knowledge to real-world projects by conducting comprehensive assessments and evaluations of a company's digital presence. Learners will develop skills in analyzing company profiles, market positioning, website effectiveness, search engine marketing, and social media strategies. By engaging with industry professionals, learners will gain insights into practical applications of digital marketing strategies, enhancing their ability to deliver actionable recommendations and creative solutions. Please note that students will deliver comprehensive recommendations but will not implement their recommendations.
Data Analysis, Modeling and Visualization
MGTM36033
Project Summary: Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will 1. Demonstrate the ability to identify a problem and develop its quantitative definition. 2. Take steps involved in decision and problem-solving processes. 3. Demonstrate the ability to use spreadsheets for computer modeling and decision support. 4. Interpret computer solutions developed from spreadsheet modeling and analysis. 5. Demonstrate an understanding of practical applications of business analytics including data visualization, optimization models, business forecasting with simple and multiple regression and risk and simulation modeling. What can our learners do for your company? Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to: data cleaning data preparation data visualization outlier analysis and forecasting hypothesis testing predictive modelling statistical analysis spreadsheet modeling and analysis monte-carlo simulation
Data Analysis, Modeling and Visualization Closed
Project Summary: Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will 1. Demonstrate the ability to identify a problem and develop its quantitative definition. 2. Take steps involved in decision and problem-solving processes. 3. Demonstrate the ability to use spreadsheets for computer modeling and decision support. 4. Interpret computer solutions developed from spreadsheet modeling and analysis. 5. Demonstrate an understanding of practical applications of business analytics including data visualization, optimization models, business forecasting with simple and multiple regression and risk and simulation modeling. What can our learners do for your company? Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to: data cleaning data preparation data visualization outlier analysis and forecasting hypothesis testing predictive modelling statistical analysis spreadsheet modeling and analysis monte-carlo simulation spreadsheet modeling, linear/ Integer Optimization, statistical analysis, forecasting
Employee Efficiency and Satisfaction in Organizations
MGMT 36050
Are you experiencing an employee efficiency/satisfaction related challenge in your business? Bring on learners from Lindenwood University to tackle your specific challenges through the lens of organizational behaviour, change management and employee engagement. Learners will work in teams of 3-4 to consult with you, and analyze your specific challenge using a variety of methodologies, and provide a final report which will include their recommendations.
Marketing Plan Development
MRKT 45080
This is a class of senior undergraduate marketing majors and minors who have taken anywhere from 4 to 9 marketing courses already, in addition to a general business curriculum. Many are focused on digital marketing and have some abilities here as well, some focus more on sales and some on advertising. There will be a good mix of student capabilities at this level.
Data Analysis, Modeling and Visualization
Project Summary: Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will 1. Demonstrate the ability to identify a problem and develop its quantitative definition. 2. Take steps involved in decision and problem-solving processes. 3. Demonstrate the ability to use spreadsheets for computer modeling and decision support. 4. Interpret computer solutions developed from spreadsheet modeling and analysis. 5. Demonstrate an understanding of practical applications of business analytics including data visualization, optimization models, business forecasting with simple and multiple regression and risk and simulation modeling. What can our learners do for your company? Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to: data cleaning data preparation data visualization outlier analysis and forecasting hypothesis testing predictive modelling statistical analysis spreadsheet modeling and analysis monte-carlo simulation
Digital Marketing Strategy and Campaign Development
MRKT 35045
Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University Digital Marketing class to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the term (8 weeks), connecting with you as needed with virtual communication tools. Learners in this program/experience: major topics within digital marketing with a focus on analytics, but also including advertising, SEO/SEM, elements of html and landing page optimization, e-mail marketing and current best industry practices. What can our learners do for your company? Learners in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to: 1. Understanding KPIs and which are important for strategy and reporting. 2. Devise digital marketing strategies 3. Apply digital knowledge in marketing situation
Business and Marketing Communications
Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: recognize and use communication specific to business and related fields supporting ideas logically through research and integration of source material analyzing elements of the rhetorical situation which involves audience, purpose, goals, creating communication specific to an audience and their needs and expectations analyzing a problem and exploring various different perspectives in order to create solutions recognizing the features of academic and professional voice, and creating and revising written work to reflect these features recognize and use different formats of communication (emails, memos, reports, blog posts) What can our learners do for your company? Learners in groups of 2 will work with your company to identify your needs to provide actionable recommendations, and create clear, concise, effective professional writing and communications in the form of blog posts, social media posts, or internal business communications Project activities that learners can complete may include, but are not limited to: analyze your target market and create blog posts, articles or social media posts that appeal to your audience analyzing existing internal communications and making targeted suggestions for improvement in terms of language and format