Marketing Plan Development
Timeline
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February 5, 2024Experience start
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February 12, 2024Brainstorming Document
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February 26, 2024Check In #1
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March 4, 2024Check In #2
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April 15, 2024Check In #3
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May 4, 2024Experience end
Timeline
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February 5, 2024Experience start
-
February 12, 2024Brainstorming Document
A brief document outlining initial plans and ideas to pursue as the project moves forward.
-
February 26, 2024Check In #1
Outline of Situational Analysis for the partner company
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March 4, 2024Check In #2
Overview of plans for STP and Social Media audit.
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April 15, 2024Check In #3
Outline of Marketing Mix recommendations & Market Research suggestions.
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May 4, 2024Experience end
Experience scope
Categories
Customer segmentation Digital marketing Social media marketing Market research Marketing strategySkills
marketing plan development marketing strategy social media marketing strategy market research assessmentThis is a class of senior undergraduate marketing majors and minors who have taken anywhere from 4 to 9 marketing courses already, in addition to a general business curriculum. Many are focused on digital marketing and have some abilities here as well, some focus more on sales and some on advertising. There will be a good mix of student capabilities at this level.
Learners
My goal would be to produce a lean marketing plan around 20-25 pages, with additional appendices for market research suggestions and digital marketing assets such as a social media marketing calendar and example posts.
Project timeline
-
February 5, 2024Experience start
-
February 12, 2024Brainstorming Document
-
February 26, 2024Check In #1
-
March 4, 2024Check In #2
-
April 15, 2024Check In #3
-
May 4, 2024Experience end
Timeline
-
February 5, 2024Experience start
-
February 12, 2024Brainstorming Document
A brief document outlining initial plans and ideas to pursue as the project moves forward.
-
February 26, 2024Check In #1
Outline of Situational Analysis for the partner company
-
March 4, 2024Check In #2
Overview of plans for STP and Social Media audit.
-
April 15, 2024Check In #3
Outline of Marketing Mix recommendations & Market Research suggestions.
-
May 4, 2024Experience end
Project Examples
Requirements
Ideally, we are looking for a small to medium business that would like a marketing plan defined for them focusing on marketing strategy (marketing mix, situational analysis, segmentation/targeting/positioning) with an opportunity to make digital/social media marketing recommendations as well as establish market research goals.
In the past I have had them work individually with small area businesses to produce a basic marketing plan, and would like them to have an opportunity to develop a bit more in depth.
Timeline
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February 5, 2024Experience start
-
February 12, 2024Brainstorming Document
-
February 26, 2024Check In #1
-
March 4, 2024Check In #2
-
April 15, 2024Check In #3
-
May 4, 2024Experience end
Timeline
-
February 5, 2024Experience start
-
February 12, 2024Brainstorming Document
A brief document outlining initial plans and ideas to pursue as the project moves forward.
-
February 26, 2024Check In #1
Outline of Situational Analysis for the partner company
-
March 4, 2024Check In #2
Overview of plans for STP and Social Media audit.
-
April 15, 2024Check In #3
Outline of Marketing Mix recommendations & Market Research suggestions.
-
May 4, 2024Experience end