This experience is designed for learners to apply their digital marketing knowledge to real-world projects by conducting comprehensive assessments and evaluations of a company's digital presence. Learners will develop skills in analyzing company profiles, market positioning, website effectiveness, search engine marketing, and social media strategies. By engaging with industry professionals, learners will gain insights into practical applications of digital marketing strategies, enhancing their ability to deliver actionable recommendations and creative solutions. Please note that students will deliver comprehensive recommendations but will not implement their recommendations.

Working in teams, each student team will take on a separate focus within a holistic marketing report. Please note that students will focus on analyzing and reporting, however they will not implement their suggestions. A team will be assigned to one of the following, and you will receive:

• Comprehensive company digital marketing assessment report
• Website evaluation and improvement recommendations
• Search engine marketing strategy with sample ads and keywords
• Social media strategy report with competitor analysis
• Email marketing campaign design with retention focus