Business and Marketing Communications

Timeline
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March 10, 2025Experience start
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May 6, 2025Experience end
Experience scope
Categories
Digital marketing Social media marketing Internal communications Communications Marketing strategySkills
communication target market professional writing blog posts online communication marketing internal communications social media content research memosLooking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.
Learners in this program/experience will:
- recognize and use communication specific to business and related fields
- supporting ideas logically through research and integration of source material
- analyzing elements of the rhetorical situation which involves audience, purpose, goals,
- creating communication specific to an audience and their needs and expectations
- analyzing a problem and exploring various different perspectives in order to create solutions
- recognizing the features of academic and professional voice, and creating and revising written work to reflect these features
- recognize and use different formats of communication (emails, memos, reports, blog posts)
What can our learners do for your company?
Learners in groups of 2 will work with your company to identify your needs to provide actionable recommendations, and create clear, concise, effective professional writing and communications in the form of blog posts, social media posts, or internal business communications
Project activities that learners can complete may include, but are not limited to:
- analyze your target market and create blog posts, articles or social media posts that appeal to your audience
- analyzing existing internal communications and making targeted suggestions for improvement in terms of language and format
Learners
What would your company get at the end of the Experience?
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- Presentation of findings (for example, audience or target market analysis)
- Written materials, including blog posts, social media content, internal communications
Project timeline
-
March 10, 2025Experience start
-
May 6, 2025Experience end
Project Examples
Requirements
- project solution case analysis
- analyzing AI outputs against human communications
- commercial analysis
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
March 10, 2025Experience start
-
May 6, 2025Experience end