Social Media & Marketing Analytics Strategy for Business Growth

Le Techie AI Consulting, in collaboration with WheelsCoach (a women-led tech startup focused on automating operations for driving schools), seeks to strengthen its digital presence on Instagram and LinkedIn. The goal is to build a data-driven social media and marketing strategy that increases engagement, visibility, and measurable impact. Students will gain hands-on experience by combining digital marketing, data analysis, and marketing strategy . They will: Audit the current social media presence and identify opportunities for improvement. Research audience demographics, competitor benchmarks, and industry best practices. Use marketing analytics tools to analyze performance trends and identify key KPIs. Develop a content calendar and propose campaign strategies for growth. Recommend improvements to website usability, calls-to-action, or booking flows where relevant. This project gives students the opportunity to apply project management, creativity, problem-solving, critical thinking, research, and teamwork skills to a real-world business challenge.

AI and Automation Tool Enhancement for Small-Medium Enterprises

Le Techie AI Consulting is focused on enhancing its suite of AI and automation tools tailored for small to medium-sized businesses. The goal of this project is to assist in the development, testing, and refinement of these tools to ensure they meet the specific needs of SMEs. The project involves analyzing the current tool functionalities, identifying areas for improvement, and implementing enhancements to optimize performance and user experience. Learners will apply their classroom knowledge of AI algorithms, software development, and user interface design to real-world applications. The project will provide a practical understanding of how AI tools can be tailored to solve specific business challenges faced by SMEs, such as improving operational efficiency and automating routine tasks.