Influence with Purpose: MINOA’s Sustainable Brand Outreach Project

The main objective of this project is to develop and execute an influencer marketing and brand collaboration strategy that aligns with MINOA’s sustainable luxury ethos. The project aims to increase brand visibility, strengthen partnerships, and drive sales through strategic collaborations with eco-conscious influencers and brands on platforms like Instagram, TikTok, and Pinterest. This project will involve several steps for the learners: • Research and identify affiliates, influencers, micro-influencers, and brand partners in the sustainability and luxury niches who align with Minoa’s mission and values. • Develop a comprehensive outreach plan, including messaging templates for influencer and brand collaborations. • Create and pitch collaboration ideas that promote Minoa’s products while emphasizing the brand’s commitment to environmental sustainability and social justice. • Draft campaign goals and KPIs for affiliate, influencer and brand partnerships to measure engagement, reach, and conversions. • Execute outreach campaigns and manage communication with influencers and brand partners. • Develop user-generated content (UGC) strategies to engage followers and potential customers. • Track and report performance metrics of collaborations, using data to optimize future outreach efforts. Deliverables 1. Comprehensive Influencer and Brand Research A detailed list of potential influencers and brand partners, segmented by niche, audience size, and platform (Instagram, Pinterest, TikTok). 2. Outreach Plan Templates for email and DM outreach to influencers and brands. Suggested collaboration themes (e.g., eco-luxury giveaways, product reviews, behind-the-scenes content). 3. Campaign Proposal A strategy document with outlined goals, KPIs, and partnership concepts tailored to Minoa’s brand. 4. Content Calendar A 3-6 month content calendar showcasing collaboration timelines, UGC campaigns, and promotional events. 5. Execution and Tracking Implementation of at least two influencer or brand collaborations. Create and share influencer-generated content (posts, videos, stories). Regularly track campaign KPIs (engagement, reach, traffic, and sales) with performance reports. 6. Final Report and Presentation A general/basic report outlining the research, outreach, campaign execution, and results. A presentation summarizing the campaign’s impact and suggestions for scaling the strategy. Mentorship Plan Clear Project Objectives Specific goals and expected outcomes for the affiliate, influencer and brand outreach campaigns will be clearly defined, providing a structured roadmap for the project. Assigned Mentorship The founder and CEO will guide students by offering guidance and mentorship and ensuring alignment with the brand’s identity and values. Access to Resources To streamline the workflow, all necessary tools, such as influencer research platforms (e.g., BuzzSumo, Influencer.co) and outreach templates, can be suggested and utilized. Training Sessions Training sessions will be conducted to introduce the students to company platforms, values, and objectives and provide suggestions on influencer marketing best practices. Regular Check-Ins Weekly meetings will be scheduled to review progress, provide feedback, and address any challenges or roadblocks during the project. Data Access Relevant analytics, including audience insights and past campaign data, will be shared to assist in data-driven decision-making and optimization. Collaborative Environment To ensure cohesive messaging, team members from various departments, such as content creators and sales, will be involved to encourage a collaborative atmosphere. Recognition and Incentives Outstanding contributions will be acknowledged through letters of recommendation, and successful campaigns may be showcased on the company’s social platforms to highlight achievements. Feedback Mechanism A feedback loop will be established, allowing students to share ideas and challenges openly while receiving constructive guidance for continuous improvement.

Communications & Outreach Intern - School Identity Survey Outreach Initiative

Looking for a chance to combine creativity, communication, and real-world impact? Join us as a Communications & Outreach Intern and help us grow participation in our new School Identity Survey . This education research project captures authentic perspectives from school communities and shares them with families through our platform. You’ll gain hands-on experience in marketing and outreach communications while contributing to a meaningful initiative that helps families make informed choices. Who are we? We are Canada’s #1 private school guide. We’re also the #1 guide to summer camps and programs, and the #1 retirement community guide. We’re a two-sided platform: we help families understand their options with clarity, and we help schools, camps, and communities connect with the right families at the right time. About the project We are conducting a survey with students, parents, and alumni to capture how a school is experienced and perceived, including its academics, social life, values, and overall atmosphere. The results will be analyzed and featured on our platform, giving prospective families fresh, nuanced insights that go beyond standard facts and figures.  Your mission will be to drive participation and ensure high response rates. You’ll do this by managing communications with schools and respondents, and by designing creative outreach strategies that make the survey visible, accessible, and engaging. The goal is to enrich each school’s profile with authentic voices from its community, creating a resource that helps families make more confident choices. What you’ll do Plan and run outreach strategies to increase participation Contribute creative ideas to boost the survey’s visibility Create engaging content for emails, social media, and promotional materials Communicate with schools, students, parents, and alumni to encourage responses Explore and test creative tactics for boosting engagement (e.g., partnerships, incentives, events) Track participation trends and suggest improvements Share feedback and insights with the project team to help refine strategies Who you are You’re curious about marketing and community engagement, and enjoy finding creative ways to connect with others You communicate clearly and confidently with a variety of people You’re organized and pay attention to detail You collaborate well and contribute positively to a team You take initiative and can manage tasks independently Bonus: you have experience with campaigns, partnerships, or other outreach initiatives What you’ll get Hands-on experience in communications, marketing, and engagement A chance to design and test creative outreach strategies Real-world exposure to education research and survey-based projects Flexible hours that work around your student schedule The opportunity to contribute to a project with an impact on schools and families Who you’ll work with You’ll be part of a collaborative team at Our Kids Media, working closely with editorial and product teams. You’ll also connect directly with schools and their communities, gaining firsthand experience in outreach and engagement. Along the way, you’ll learn from editors, analysts, and marketers who specialize in turning research into insights, and insights into practical tools for families. You’ll have guidance when you need it, but plenty of room to contribute your own ideas.