Kang’s Boutique is a fashion brand specializing in trendy and high-quality clothing. While we have developed various marketing strategies, we face challenges in effectively reaching and engaging our target audience online.

We would like to collaborate with students to review and implement digital marketing strategies to promote our brand and products.

This project will involve several steps for the students, including:

• Understanding our brand identity, target audience, and product offerings.
• Reviewing and refining marketing content across various platforms (social media, email, website, etc.).
• Creating engaging marketing campaigns to enhance brand awareness and drive sales.
• Implementing digital advertising strategies, including paid promotions and influencer collaborations.
• Analyzing marketing data and optimizing campaigns based on performance.
• Ensuring consistency in branding, messaging, and visual aesthetics across all channels.

Bonus steps in the process could also include:

• Researching and recommending search engine optimization (SEO) strategies to improve website visibility.
• Exploring influencer marketing collaborations to increase brand reach.

Key Questions to Consider:

• Is the project goal clear and engaging to prospective student applicants?
• Can students effectively complete the project within the given timeframe?

Project outcomes and deliverables

Project Scope and Expectations:

During this project, students will develop digital marketing materials and strategies to enhance Kang’s Boutique’s online presence and customer engagement.

By clearly defining the scope, students can grasp the project’s depth and requirements, ensuring they can meet expectations within the designated timeframe.

Company Overview:

Kang’s Boutique is a contemporary fashion brand that prides itself on delivering stylish and high-quality clothing. Our mission is to provide trendy, comfortable, and affordable fashion for all. This project offers students an opportunity to gain hands-on experience in digital marketing while contributing to a growing fashion brand.

Project Details:

This section provides more detailed information about the project, breaking down tasks and milestones. Tasks include:

• Developing creative and engaging digital marketing materials.
• Researching and implementing online advertising strategies.
• Creating social media content calendars and engagement plans.
• Optimizing existing digital marketing strategies for better performance.

Final Deliverables:

Students will submit their final project deliverables, which may include:

• A final report containing all digital marketing materials, strategies, and insights.
• A content calendar for social media marketing.
• A digital advertising proposal with suggested ad creatives, target demographics, and budget allocation.
• A website SEO analysis with recommendations for improvement.

Bonus steps would include:

• Developing influencer marketing strategies and potential collaboration lists.
• Creating an engagement report on social media growth and audience insights.

For students:

To validate project completion, students must submit their deliverables as uploaded files, along with a reflection note on their learnings. Accepted file formats include Word documents, PDFs, JPEG images, presentations, and more. If the project involves an NDA, students will be required to submit redacted versions of their work.

Benefits for Students:

• Gain real-world experience in digital marketing strategy, analytics, and campaign execution.
• Develop a portfolio of professional marketing materials and case studies.
• Access networking opportunities with industry professionals and potential job placements.