Market Entry Consulting
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Project scope
Categories
Market research Marketing strategy Social media marketing Marketing analyticsSkills
market opportunities marketing researchThis experience equips learners with the skills to evaluate market opportunities and develop strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges, particularly in the context of helping a consulting company evolve their service offerings into Fractional PMO services, demonstrating their their communication and problem-solving skills.
Nexus Point Solutions is a project management company focused on project management staffing with no real marketing and promotion. We want to broaden our services to include Fractional PMO services at a fixed monthly fee but need support to understand our ideal target market and ideal market entry strategy.
Deliverables
- Identified target market(s) or niche(s) for the service
- Customer persona for the target market(s)
- Competitive analysis
- Feedback and recommendations on existing product concepts and pricing, ideally with potential customer input.
- A value proposition and USP for the company based on the needs of the target market(s) and customer persona(s)
- A high-level marketing plan specific to the target market(s)
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At Nexus Point Solutions, we specialize in delivering expert project and change management consulting services tailored to drive business transformation and operational excellence. Our team of certified professionals is dedicated to empowering your organization through strategic guidance and innovative solutions.
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