MoVA Realities seeks to strengthen its brand impact and community engagement by leveraging persuasive communication techniques. This project will guide students to research MoVA’s brand, audience, and communication channels to develop strategies for impactful messaging. Students will use their findings to craft persuasive content ideas and outreach recommendations that align with MoVA’s goals in the augmented reality and events sector.

Students will begin by conducting research on MoVA Realities’ brand identity, target audience, and communication objectives. This analysis will provide the foundation for an initial informative speech, where students present their understanding of MoVA’s current position and engagement opportunities. Following this, students will focus on crafting persuasive messaging strategies that align with MoVA’s goals. They will explore various communication channels, including social media and email, to determine effective ways to resonate with MoVA’s audience. Throughout the project, students will hone their skills in critical thinking, audience analysis, and persuasive writing.

Expected Deliverables

1. Informative Speech: An initial speech analyzing MoVA’s brand, audience, and current engagement strategies.
2. Persuasive Messaging Strategy: Recommendations for social media and email content that utilize persuasive techniques to connect with MoVA’s target audience.
3. Presentation of Findings: A 10-minute presentation summarizing the research, analysis, and key messaging strategies.
4. Detailed Report: A final report documenting research insights, audience analysis, and actionable communication recommendations for MoVA.