MoVA Realities seeks to expand its market presence in the immersive technology sector by developing a strategic plan to identify and engage potential business partners. The project involves researching target industries and companies that align with MoVA’s offerings, analyzing competitive landscapes, and crafting tailored outreach strategies. Learners will focus on understanding the dynamics of the immersive tech market and identifying key decision-makers within target organizations. The goal is to create a comprehensive plan that outlines potential partnership opportunities, enhancing MoVA's ability to generate leads and foster collaborative ventures. This project provides learners with the opportunity to apply their knowledge of market analysis, strategic planning, and communication in a real-world context.

Market and Industry Analysis

• Task: Conduct research to identify industries and companies that align with MoVA’s offerings.
• Deliverable: A market analysis report highlighting potential partners and their relevance to MoVA’s goals.

Lead Generation Strategy

• Task: Develop a lead generation strategy that includes identifying key decision-makers and crafting tailored outreach messages.
• Deliverable: A lead generation plan detailing target segments and messaging strategies.

Outreach Campaign Development

• Task: Create a series of communication materials, including email templates and presentation decks, to engage potential partners.
• Deliverable: A set of outreach materials designed for effective engagement with identified leads.

Partnership Engagement Tracking

• Task: Establish a system to track interactions and follow-ups with potential partners.
• Deliverable: A tracking document that logs outreach efforts and responses from potential business partners.