The experience of working with MoVA Realities was beneficial and meaningful, especially since it allowed us to work with a creative startup that is still in the initial phases of establishing itself in the AR/VR market. Being a group that has had greater academic and research exposure to similar problems, we enjoyed the opportunity to provide valuable strategic input to help them grow. They showed a lot of creative potential and enthusiasm in immersive storytelling, although MoVA is still working on its internal structure and business focus. The lack of commercial experience and the changing business model sometimes created some issues in terms of aligning expectations and communication, but generally the team was open to suggestions and keen to learn. We were happy to provide such tools as UX checklists and campaign analysis frameworks that can assist MoVA in scaling. It was a win-win situation and we hope that our contribution is long-term as they establish their brand and build their client relationships.